Taken from DYE Precision Webpage
Pro Paintball Phenomenon Oliver Lang Signs with Action Sports Firm
San Diego, CA (September 5, 2006) - Action Sports division of Headstrong Interactive Marketing, Inc. has signed professional paintball star Oliver Lang, the number one ranked player in the world and tournament winning-champion, for exclusive representation and management in sponsorship, endorsement, broadcasting and marketing, it was announced today by Mark Pages, Managing Director, Headstrong Action Sports.
Headstrong will work closely with Oliver to focus on building endorsements and business opportunities with non-endemic brands, sponsors and media.
“We know that Oliver is the best, most recognized and marketable player in his sport; major brands and companies like Coke, Pepsi, and Budweiser need to know about him,” said Pages. “Combined with professional paintball’s phenomenal growth in popularity, we believe we can bring those brands into his portfolio and sport.”
Lang portrays the highest level of athletic and professional performance in his sport. Conveying the key attributes that brands and sponsors value the most when targeting the fans and audience of pro paintball; such as awareness, influence, notice, endorsement, appeal and trust.
"I’m very excited to start my relationship with Headstrong Interactive Marketing; to be the first really represented athlete in paintball and be a pioneer to the development of our industry,” said Lang. “I look forward to the success we may bring each other and what may lay in store for the future of paintball with this giant step of professionalism"
Lang is currently the star player for the Los Angeles Ironmen, a team owned by DYE Precision, Inc. Oliver Lang is one of the most photographed and frequently written about players in paintball history and is widely regarded as the best professional paintball player in the world, whose awards include being ranked #1 in 2005 PGI Magazine’s Top 200 Greatest Players of All Time, 2004 Best International Player, 2003 PGI Magazine Player of the year, 2002 PGI Magazine Player of the Year, 2000 Paintball Magazine Player of the Year.
About Headstrong Interactive Marketing, Inc.
Headstrong Interactive Marketing, Inc. a premier sports and entertainment management company which provides a suite of services ranging from action sports marketing and athlete management, to brand and sponsorship development. Managing and facilitating the “brand and image equity’ of emerging sports athletes in a variety of sports disciplines in Snow, MX, Paintball, Skate and Surf.
Offering a package of professional services and expertise to its athlete clients ranging in athlete management and marketing, endorsement/sponsorship development, negotiation, licensing, handling media relations, post-competition career planning, consultation and athlete appearances.